[GET] The DNA Behind the World's Most Successful Content

Highlights include:
The formula for content success in 10 different sectors
The data on whether long-form or short-form copy works best
The characteristics of content that gets shared – and content that ranks highly for search
The headlines that grab attention for different audiences
The content formats that drive engagement – and those that turn people off

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2017/pdfs/the_dna_behind_the_worlds_most_succesful_content_v 1.pdf