* How to build trust and permission with your target market.
* The art of positioning-deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
https://mega.nz/#!tgt3AKAD!G6IVDJRwrYIxg8ioHWqawy-ctw0i4gKNAIGSXk9_X3M
https://mirrorace.com/m/29svh