CONTENT:
Introduction 1
Part I Understanding Copywriting Basics 7
Chapter 1: Writing Copy: Capturing Hearts, Minds, and Money 9
Chapter 2: Marching Ahead with Copywriting fundamentals 19
Chapter 3: Looking for Ideas: Finding Inspiration through Investigation 39
Part II Direct Response Writing That Makes the Sale 53
Chapter 4: Working with the Power of Direct Response 55
Chapter 5: Writing Direct Response Letters That Win Business 69
Chapter 6: Creating Direct Response Brochures That Sizzle and Sell 91
Chapter 7: Completing the Direct Response Package 107
Chapter 8: Going it Alone: Self-Mailers, Postcards, Catalogs, and More 127
Chapter 9: Blasting Away with E-Mail 143
Part III Building Awareness of Your Business 159
Chapter 10: Basic Branding 101 161
Chapter 11: Writing High-Powered Ads for Your Business 173
Chapter 12: Creating Effective Press Releases and Press Kits 191
Chapter 13: Gaining Credibility with Outstanding Articles 211
Part IV Managing the Sales Support System 229
Chapter 14: Creating Web Sites That Attract and Hold Customers 231
Chapter 15: Crafting Collateral: Using Supporting Materials 247
Chapter 16: Writing to Sell to a Business, Not a Consumer 263
Part V Looking at Special Copywriting Situations 275
Chapter 17: Raising Money, Getting Votes, and Promoting Health and Education 277
Chapter 18: Solving Problems When Good copy Goes Wrong 295
Chapter 19: So You Want to Be a Copywriter 309
Part VI: The Part of Tens 328
Chapter 20: Ten Things You Should Always Do Before Writing 329
Chapter 21: Ten cures for Common Copywriting Problems 335
Chapter 22: Ten Fast Ways to Find Copywriting Inspiration 341
Index 347
Sales Page:
Code:
https://www.amazon.com/Writing-Copy-Dummies-Jonathan-Kranz/dp/0764569694/ref=mt_paperback?_encoding=UTF8&me=&qid=https://mega.nz/#!z3BQ0CRK!-JhEsw3aN3zkFEtStp5IHMuuBEOmfqwSKgCLHGqI7nE
