
If youve ever dreamed of being a full-time author, youre in the right place
self Publishing 101 will teach you how to:
Format your books and get great covers so that they are indistinguishable from your traditionally published rivals.
Upload your books to all the major platforms.
Understand metadata so that your books show up in searches.
Find your perfect readers and add them to your mailing list.
Build an automation sequence that introduces new readers to your writing, and encourages them to move on to your paid books.
Craft straightforward and simple to learn Facebook Ad campaigns that work, require minimal maintenance, and wont leave you broke.
Turn your readers into fans, and then into superfans (and members of your crack Street Team)
HERES JUST SOME OF WHAT YOU WILL LEARN:how to upload your books to the various sales platforms;
how to package your book: cover design, blurb writing, metadata;
how to create your website and mailing list and then flood them with eager readers.
Self-Publishing 101 will also provide you with an easy-to-set-up automated system that runs in the background, getting your books into the hands of readers and pushing you up the sales charts.
It will allow you to sit back and watch as new readers find out about your work.
It will build your sales rank and add to your bottom line.
And most of all, it will give you the time to focus on your writing, secure in the knowledge that your career is being developed: when your next book is ready to publish, the market will be ready and waiting.
The full course will show you EVERYTHING you need to know to build the foundation for your successful career as an independently published author.
I will show you the precise strategy that I have deployed to sell hundreds of thousands of books and to add thousands of readers to my mailing list. You dont need a degree in computer science to pull this off.
MODULE #1 -BUILD YOUR PLATFORMWell look at the essentials: website, mailing list, social media and how to communicate with readers.
MODULE #2- PRE-PUBLICATIONWe get into the weeds. Ill show you what you need and dont need in the front and back of your book.
Ill show you how to format your book for all of the relevant platforms.
My own genius cover designer, Stuart Bache, (hes worked for John Le Carré and Stephen King), will explain what you should be looking for when it comes to your cover.
Bryan Cohen, the man I go to for my blurbs, will teach you everything you need to craft killer hooks that will have readers dying to read more.
Well look at metadata to help make your book more visible in search, and examine pricing strategies.
Ill show you how to build your Amazon Author Page, and how to make your books Product Page sing.
Ill teach you about the incentives youll need to offer to get readers onto your mailing list, and then Ill show you the landing page that youll need to make sure they sign up.
Ill show you how to automate a series of emails that will greet your new subscribers as they join your mailing list, and Ill throw in my own copy that you can use as a jumping-off point.
MODULE #3- AMAZON? OR EVERYWHERE?Amazon is the biggest single platform, but by going exclusive youll be leaving readers behind.
Ill lay out the pros and cons of exclusivity and tell you what I would do if I was starting again.
MODULE #4 -AMAZON EXCLUSIVEIll show you how to use the tools that Amazon makes available in exchange for exclusivity and Ill share some thoughts that will help you to optimize your book for the retailers powerful algorithm.
MODULE #5- GOING WIDEWell look at a powerful model that you can deploy if you have (or will shortly have) more than one book ready to sell.
And well look at the merchandising opportunities available at the other retailers and how you can get them to sit up and take notice.
MODULE #6 -GENERATING TRAFFICIll teach you the equation that underpins my business how to take a browser and turn them into a reader, then a fan, then finally a friend. Ill show you tried and tested methods of driving traffic to your page and the best tools you can deploy to turn readers into buyers and subscribers to your mailing list. This module also includes a session from BookBub on how to use their Deals and Ads platforms to add rocket fuel to your career.
MODULE #7 -READY TO LAUNCH?The question Im asked most often by other authors is this: How do you launch your books so successfully?. Ill break it down for you, with timings and email copy for you to run with. Ill also show you how to establish an advance team the powerful group of superfans who will provide you with advice, reviews and motivation.
MODULE #8- GETTING REVIEWSHow can I get reviews if I cant get sales? How can I get sales if I dont have reviews?
Its the ultimate chicken and egg question, and Ill show you how I answer it.
TECH LIBRARY -WANT A TRUSTED GUIDE?Every single technical process that youll need to master is broken down for you. Want to know how to build a WordPress site yourself? We have a fifty-minute video that will take you from A to Z, which a clear focus on the content a writer should consider. Want to set up an instaFreebie promotion to blow up your mailing list? We worked with instaFreebie to produce a detailed video. Want to deliver your books to your advance readers so that they can provide reviews, but avoid the headaches of teaching them how to sideload the files to their Kindles? A session from market-leading specialists BookFunnel will help. Want to format books for yourself? Ill show you how.
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